Do you want to grow your food or agri-product business?  

Make Manitoba Agriculture's Value Added Branch your first point of contact!
 

Manitoba Agriculture’s Value Added Branch helps to accelerate the growth of the food and agri-product sector with business development and product commercialization expertise and experience in a single-window approach. Click here to learn more about our branch and the services we offer. Access our Resources and view our YouTube videos.

Get connected and find about our latest training, funding and events by contacting us mbagrifood@gov.mb.ca.  

Getting Into Retail Webinar Series

Join us May 13 - June 3 for a free six-part webinar series, in advance of Food and Beverage Manitoba's AGM, as Jeff Fidyk with Manitoba Agriculture Value Added Branch prepares you for conversations with retailers to get your food products listed.
  • Eleven Things you Need to Sell Your Food Products to Grocery Stores
  • Insider Secrets to Setting Retail and Wholesale Prices for Selling to Grocery Stores
  • How to Make a Sell Sheet for Pitching Your Food Products to Grocery Stores
  • What is a Promotion Plan and How Can You Use This to Get Listings and Build Your Sales
  • What to Say When a Food Buyer Tells you 'No' and Tips to Make a Successful Sales Pitch
  • New Front-of-Package Labelling Requirements in Canada - What You Need to Know
Click here for details. 
Apply to pitch your product to buyers here.
Getting Into Retail - Now What
 

Date: Thursday, June 12, 2025 afternoon
Event: In conjunction with Food and Beverage Manitoba’s AGM 

Join us for an insightful afternoon packed with learning opportunities tailored for food and beverage companies. This event will guide you through the essential steps of pitching your product and navigating the complexities once your product is on store shelves.

Highlights:
  • Exclusive Pitch Opportunities: Select companies will have the chance to pitch their products directly to buyers from major retail outlets. Note: Meetings require preapproval through the application process.
  • One-on-One Retailer Meetings: Engage directly with buyers to understand their needs and present your product.

Don't miss this chance to connect with industry experts, understand buyer needs, and elevate your product's presence in the retail market. Secure your spot today! 

Click here for details.
Apply to pitch your product to buyers here.

Are you interested in Growing your Food Business Beyond Manitoba Borders?
 

This webinar series can help you identify your level of readiness to export:

Understanding CUSMA/USMCA Compliance

Up-to-date CUSMA/USMCA complicance information can be found here or through the Hotline at 1-833-760-1167.     

The Manitoba government is working hard to protect jobs and safeguard our economy against the potential impacts of US tariffs.

Timely tariff information and resources can be found here or by calling the Manitoba Tariff Hotline at 204-945-8011 or toll free at 1-877-827-4330 (1-877-TARIFF-0) within Manitoba.

The Manitoba government has launched a new advertising campaign, Support Manitoba. Buy Local., to encourage Manitobans to support each other and grow the Manitoban economy. The campaign includes a website that links Manitobans to made-in-Manitoba and made-in-Canada products and businesses.  Tools to help you Support Manitoba and Buy Local can be found here.

 

Manitoba Agriculture’s food Business Pathways website makes it easier to find the connections, tools and resources you need every step of the way to succeed in your business.

If you are a Manitoba food and beverage manufacturer or brand owner, we have a lot to offer as you build your business. Reach out to us at mbagrifood@gov.mb.ca to get listed in our business-to-business directories and apps, subscribe to our circular and hear about the latest funding opportunities. Scroll down to learn more about these opportunities.

The Business Pathways Information Circular is published twice a month and provides up-to-date food processing and business information on financial and non-financial programs, events and training opportunities, market access information, business, marketing and food safety resources and links to relevant news stories.

Previous issues can be viewed here.

To subscribe, email mbagrifood@gov.mb.ca.

Directories and Apps
 
The Value Added Branch manages several interactive apps to help you navigate the food industry in Manitoba.
 
The Food Ingredient and Product Directory App is designed to build awareness of Manitoba food and beverage manufacturers and brand owner's food ingredients and products, and make it easier and more efficient for local, domestic and international buyers to identify and source Manitoba food ingredients and products.
 
The Commercial Community Kitchens for Rent App allows food processors to search for permitted processing facilities based on their unique food processing equipment needs. 
 
The Co-Packer Service Finder App streamlines a co-packer search by filtering co-packers by type of product and packaging.
 
Help us to grow the lists!  Contact us at mbagrifood@gov.mb.ca to have your facility included.   
 
 

 

Manitoba's Sustainable Canadian Agricultural Partnership (Sustainable CAP)
 

You can keep up to date with the Sustainable CAP programs and dates here and by signing up to receive Manitoba Agriculture's newsletter for notification of intake dates by clicking here.

Sustainable CAP Webinars 
 

Learn about program eligibility, funding streams, cost share amounts, program details and writing your application at the Sustainable Canadian Agricultural Partnership (SCAP) playlist. 

 

 * La traduction française sous-titrée est disponible par YouTube