Working with consumers and businesses to ensure a fair marketplace for all Manitobans.

Buying or maintaining a vehicle
New car price disclosure

Buying a new car can be confusing

New Manitoba legislation takes some of the guesswork out of buying a new car.

If you've ever shopped for a new car, you've probably been left scratching your head about the price of the car. You might have seen a sticker price that seems like a great deal, only to find that there are lots of extra charges that put the price of the car out of your range. In Manitoba, new legislation is taking some of the guesswork and frustration out of pricing and buying a new car.

Buying or maintaining a vehicle | New Car Price Disclosure - Consumer Protection Office

The Motor Vehicle Advertising and Information Disclosure Regulation came into effect on June 1, 2015. Key elements of the Regulation include:

  • Advertised prices must be the total price for the vehicle and must include all additional charges (except for the retail sales tax and federal goods and services tax).
  • Advertised prices must not be calculated based on the inclusion of any special deduction, including the value of a trade-in or the value of a cash down payment.
  • An advertisement may be placed only if the vehicle is in the dealer's inventory at the advertised price.

For more information, please see:

For more information or if you have questions you can visit the Manitoba Consumer Protection Office website at or see the contact us page for additional contact information.