Financial Assistance

Ag Action Manitoba Program

Market Development


The Market Development grant helps agri-processors and industry service providers with marketing activities that increase innovation and business capacity to expand or maintain existing market presence.
Who can apply?
Agri-food and agri-product processors and abattoirs involved in value-added activities to produce or package agri-products for market are eligible to apply. Industry service providers including auction marts, assembly yards, feed mills, food distributors, licensed commercial kitchens, and livestock transporters.
When are the application deadlines?
Fully allocated. Applications are not being received at this time.
*PLEASE NOTE: Activities, application intake openings, and deadlines may change.
What do we fund?
Eligible projects must occur in Manitoba. Eligible projects for agri-processors and industry service providers include:
  • market research
  • market access training
  • tradeshow opportunities
  • product development
  • scale-up production
  • labelling and packaging
  • sensory and shelf life studies
  • food safety process and product validation for high risk foods and ingredients (agri-processors only)
How much may we fund?
Government support cannot exceed 50 per cent of eligible expenses, to a maximum of $20,000
per year. Projects must be a minimum of $3,000.
Making an Application:

Additional Information:

  • Once a decision on an application has been made, the applicant will receive a decision notification letter.
  • Applications will be assessed according to the following criteria:
    • project description
    • project deliverables and outcomes
    • alignment with Manitoba government objectives, such as:
      • the creation of new jobs or increased payroll value
      • incremental increases in processing value and volume
      • increased use of Manitoba agri-inputs
      • production that displaces goods imported from outside Canada
      • increased exports outside Manitoba
      • increased value or volume of production of animal proteins, plant-based proteins or dairy
      • compliance with provincial and municipal wastewater regulations
    • capital and financial capacity
    • management capacity
    • production capacity
    • market plan
  • Successful applicants will be required to enter into a funding agreement with the Manitoba government before any funding is provided. The agreement lists the rights and responsibilities of all parties with respect to government funding.  
  • Submitted invoices must be from applicants to be eligible for funding.
  • Reports and itemized receipts or other acceptable proof of payments will be required to make a claim.
Manitoba Agriculture
CAP-Ag Action Manitoba
Toll Free telephone: 1-844-769-6224